The Brand Consistency Strategy of Kinchi — 15 Billion KRW in Annual Revenue — feat. MUJI

For a brand to succeed in the market, thoroughgoing consistency is essential — far beyond mere name recognition. This webinar explores how MUJI has maintained a consistent brand image to achieve global success, and how those principles can be applied in the Korean online market. We are honored to be joined by CEO Jeonghyeon Kim of Kinchi, a brand targeting 15 billion KRW in revenue just three years after launch, to discuss the strategies behind building a coherent, enduring brand identity.

Webinar Highlights

• How MUJI achieved global brand consistency

• Kinchi’s brand-building strategy and key milestones

• Practical takeaways for building a consistent brand in Korea’s online market