Creative Director
Daeun Hong
Trained at Central Saint Martins. Has directed stage looks for more than two hundred artist teams.
Central Saint Martins · Seoul
About Kyndof
A Seoul brand house making womenswear and stagewear.
Kyndof runs 2000Archives, womenswear built on an archive of original 2000s garments, and 2000Atelier, a custom stagewear studio for K-pop artists. Both are made in the same studio in Seoul.
The house
We own the archive and the production.
The Seoul studio holds more than six hundred original garments from the 2000s. Every 2000Archives season starts from a garment in this archive.
Production happens in the same building. In-house designers, our own sewing factory and a master sample maker with thirty years of experience handle everything from design to sewing and finishing.
The same team and facilities handle stage commissions and seasonal collections in parallel.
Two houses
2000Archives and 2000Atelier.
NU ROMANTIC · FW26
2000Archives
Womenswear built on a 2000s archive. The concept is Sport Couture.
- Low-rise denim
- Corsetry
- Football jerseys
LE SSERAFIM — custom red leather look
2000Atelier
Custom stagewear for K-pop artists, made in Seoul on tour timelines.
- Custom stage looks
- Tour wardrobe
- One-week turnaround
Dressed
- BLACKPINK
- aespa
- LE SSERAFIM
- NewJeans
- TWICE
- IVE
- ILLIT
- BABYMONSTER
- Stray Kids
- TXT
- RIIZE
- TWS
- &TEAM
- XG
- BIBI
- YOASOBI
- beabadoobee
How we work
Stage looks and seasonal collections, made under one roof.
01
From original garments
Every season starts from an original 2000s garment kept in our Seoul studio, re-cut in print and proportion for today.
Pattern pieces on the cutting table — Seoul studio 02
Stage looks, made in Seoul
Custom looks for BLACKPINK’s DEADLINE world tour and JENNIE’s solo stage are made here, from sketch to finishing.
Finished tour looks on forms — BLACKPINK DEADLINE World Tour 03
Into collections, into everyday
What holds on stage flows into 2000Archives collections, and artists keep wearing them off stage.
Worn by Rosé (BLACKPINK) — New York
Timeline
Milestones.
2020
2000Archives launches in Seoul
From a vintage-archiving Instagram account to a label.
2022
First presentation show
“Sports Couture”, Seoul. First Paris showroom.
2023
Kyndof Inc. is founded
2000Archives joins the house. First European exhibition in Paris; department-store pop-ups in Seoul and Osaka.
2024
Collaborations
Jaded London, BIBI and Grailz. 2000Atelier makes aespa’s year-end stage looks.
2025
World tour · Shanghai
Custom stage pieces for JENNIE's world tour. Shanghai launch with ENG and MAC. K-Fashion Audition award.
2026
BLACKPINK world tour
BLACKPINK DEADLINE World Tour custom pieces. Converse and Effet de Soleil editions. NU ROMANTIC FW26.
Leadership
Leadership.
Founder & CEO
Seonbin Kim
A former quantitative researcher and two-time tech founder. Responsible for Kyndof’s operations and systems.
Founder · Seoul
Recognition & press
Award—2025 K-Fashion Audition — Minister of Trade, Industry & Energy Award
Featured in—Vogue Korea·W Korea·Harper's Bazaar Korea·ELLE·Dazed Korea·i-D·Hypebeast·GQ Korea·Rolling Stone Korea·Men's Folio
Newsroom
The Dong-A Ilbo
Kyndof Runs Its Fashion Operation on AI Agents, Raising 3.8 Billion Won
May 2, 2026
ZDNet Korea
Musinsa Drops an Exclusive Converse x 2000Archives Collaboration
April 15, 2026
Fashionbiz
2000Archives Sales Jump Sixfold in January After Blackpink Tour Tie-Up
February 24, 2026
Get in touch
01Contact02Careers
Work with us
Commissions, wholesale, collaborations and press.
Join the studio
Designers, pattern makers, producers.
Studio
Kyndof Inc.
13F, Hyundai City Tower, 20 Jangchungdan-ro 13-gil, Jung-gu, Seoul, Republic of Korea