2000Archives Opens Hannam Pop-Up for Travel-Themed Souvenir Collection
2000Archives, the designer label run by Kyndof, is holding a pop-up in Hannam-dong, Seoul, from Oct. 6 to 8 to mark its Souvenir Collection, themed on Seoul, New York, Paris and Rome.
2000Archives, the designer brand run by Kyndof under chief executive Kim Seon-bin, is holding a pop-up store from Oct. 6 to Oct. 8 at 10 Hannam-daero 27-ga-gil in Yongsan-gu, Seoul. The three-day pop-up marks the launch of its Souvenir Collection.
The Souvenir Collection captures memories from travel destinations around the world, including Seoul, New York, Paris and Rome. Alongside fashion items, the pop-up space carries mugs, stickers, keyrings, postcards and other pieces that evoke the souvenir shops found on the streets of each city.
The collection is built around comfortable items in jersey and cotton fabrics that absorb the atmosphere of each destination. Details such as glittering rhinestones, the brand's iconic logo and vintage washing express the lifestyles of Seoul, New York, Paris and Rome, while a palette of black, grey and white stands for the character of each city.
2000Archives is a womenswear brand grounded in the archiving of 2000s vintage labels. It has built a large following with designs that pair a Y2K mood with the brand's own identity.
Based on reporting by Fashionbiz
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