2000Archives Opens Hannam Pop-Up for Travel-Themed Souvenir Collection

2000Archives, the designer brand of Kyndof, led by chief executive Kim Seon-bin, is holding a pop-up store from October 6 to October 8 at 10 Hannam-daero 27-gagil, Yongsan-gu, Seoul. The three-day pop-up marks the launch of the Souvenir Collection.

The Souvenir Collection captures memories experienced at travel destinations around the world, among them Seoul, New York, Paris and Rome. The pop-up space carries not only fashion items but also a range of objects evocative of the souvenir shops found on the streets of each city, including mugs, stickers, keyrings and postcards.

The collection is made up of comfortable pieces using jersey and cotton fabrics, with the atmosphere of each destination worked in naturally. Details such as glittering rhinestones, an iconic logo and vintage washing render the lifestyles of Seoul, New York, Paris and Rome vividly. A color palette of black, gray and white stands for the character of each city.

2000Archives is a womenswear brand founded on the archiving of vintage brands from the 2000s. Its designs, which aptly match a Y2K mood with the label’s own identity, have built a large fan base.