2000Archives Brings a Souvenir-Shop Pop-Up to Hannam-dong

2000Archives, the designer brand run by Kyndof under chief executive Kim Seon-bin, staged a pop-up store at a pop-up venue in Hannam-dong from the 6th to the 8th. It was the brand's second offline pop-up this year, following one at The Hyundai Seoul in March.

The space was built around a concept that recreated souvenir shops in Paris, Rome, New York and Seoul. Alongside the Souvenir collection and items from this fall-winter season, the brand offered limited-edition goods including upcycled keyrings that could only be bought on site.

The pop-up was planned as a way to meet the brand's fans in person and to reach new customers. A private VIP after-party was held on the 6th, the opening day.

Director Hong Da-eun said the brand "plans to keep actively widening its points of contact at home and abroad through online channels as well as offline pop-ups, and to build out its reach further." A pop-up bringing together 10 brands is scheduled for November at the Hankyu department store in Osaka, Japan.

Built on vintage archives, 2000Archives is a designer brand noted for bold silhouettes and distinctive trends. It sells through its own online store and domestic platforms such as Musinsa and EQL, and is active in wholesale abroad in markets including Hong Kong and Sydney.