2000Archives Reveals 2024 Pre-Fall Collection With BIBI

2000Archives is unveiling its 2024 Pre-Fall collection, created with the artist BIBI, at The Hyundai pop-up stores in Seoul and Daegu. The pop-up at The Hyundai Seoul runs from July 31 to Aug. 7, and the one at The Hyundai Daegu from Aug. 15 to Aug. 22. The collection is revealed first at The Hyundai Seoul on July 31 and then at The Hyundai Daegu on Aug. 15.

In-store events include a 5 percent discount for 2000Archives KakaoTalk Plus Friends, a photo card with purchases over 50,000 won and a lucky draw with purchases over 150,000 won. A DIY keyring activity and listening sessions for BIBI's playlist are available only at the pop-ups.

2000Archives drew notice in April 2023 when a standalone pop-up store of about 10 pyeong took 100 million won in sales over seven days. The label has also worked with OPENYY, airtomyearth, Jaded London and GRAILZ, and its collaboration with Jaded London, a British brand with more than one million Instagram followers, attracted particular attention. This year it has led the geek chic trend, with the so-called Karina glasses selling out 15 minutes after release.

Cho Seung-yeon, design team leader at 2000Archives, who led the collaboration, said: “This Pre-fall 24 collection came out of the collaboration with BIBI, harmonizing the artist's soft and kitsch appeal with the trendy yet basic design that is particular to 2000Archives.” She added: “By working the brand's own sensibility and details into this collection through the collaboration with an artist, we want to bring a fresh breeze to the fashion industry.”