W Concept Starts Selling the BIBI Collection From 2000Archives

The fashion platform W Concept said on the 6th that it will sell a new collection from the Y2K brand 2000Archives. 2000Archives is an emerging designer label launched in 2020 by creative director Hong Da-eun, and this collection is being presented through W Concept.

The collection being introduced, BIBI for 2000Archives, is a 2024 Pre-Fall collection created with the artist BIBI. It comprises 47 pieces, including football tees and oversized tees, and pairs basic items with clothing suited to the transitional weather between summer and autumn for added practicality.

W Concept will reveal BIBI for 2000Archives at 7 p.m. on the 6th on W Live, its own live broadcast. The show will cover everything from the brand's existing bestsellers to new arrivals, bringing together apparel such as the football tee, the slim-fit track zip-up and the AB velour track hooded zip-up alongside accessories such as the BIBI collaboration glasses.

Live-only promotions have also been lined up. To mark the broadcast, all of the brand's products will be discounted by up to 57 percent for one day, and a live-only coupon for an additional 15 percent off will also be issued, valid for 24 hours from the time it is issued. Correct answers in the quiz event held during the broadcast will be entered into a draw for a cat keyring, and customers who spend more than 300,000 won will be entered into a draw for the BIBI collaboration glasses.

Oh Ji-young, head of W Concept's extensive casual team, said: "2000Archives is a brand at the center of attention as Y2K products such as logo tees, denim pants and rimless glasses have recently become popular with the MZ generation," adding, "We prepared the live broadcast to show the brand's mood and the basic items it is newly attempting in an effective way."