W Concept Puts 2000Archives' BIBI Collection On Sale Online

W Concept, led by chief executive Lee Ju-cheol, is pre-selling a new collection from 2000Archives exclusively on its online platform on Aug. 6.

The collection W Concept is carrying, BIBI for 2000Archives, is a 2024 Pre-Fall collection created in collaboration with the artist BIBI. It runs to 47 pieces, including football T-shirts and oversized T-shirts, and combines basic items the brand is attempting for the first time with clothing suited to the transitional weather between summer and autumn, adding to its practicality.

W Concept is unveiling the collection the same day at 7 p.m. on its own live broadcast, W.LIVE. To mark the broadcast, it has prepared a range of promotions, including discounts of up to 57 percent on all of the brand's products for one day only.

The broadcast covers everything from the brand's existing best sellers to new arrivals. Clothing items such as the Football T-shirt, the semi-cropped Slim Fit Track Zip-Up and the AB Velour Track Hood Zip-Up are shown alongside accessories including the X BIBI That Glasses eyewear from the BIBI collaboration.