2000Archives Sales Jump Sixfold in January After Blackpink Tour Tie-Up

2000Archives, the womenswear designer brand run by Kyndof under chief executive Kim Seon-bin, recorded roughly sixfold sales growth in January 2026 compared with the same month a year earlier. On some sales channels the increase reached as much as 20 times the year-earlier figure.

2000Archives is a designer brand that operates alongside 2000Atelier, which makes stage costumes directly for top-tier K-pop artists. The pattern, material and fitting know-how accumulated while working on stage outfits for acts such as aespa and Blackpink feeds into its ready-to-wear collections as well. Its own vintage washing process, cast metal hardware and raw-edge details give the handwork-based production a product structure that sets it apart from mass-production brands.

Signature items have continued to perform. THAT GLASSES, the brand’s first eyewear product, worn by aespa’s Karina, became a million-seller, and a collaboration product with the artist BIBI sold out immediately after release. The brand currently runs global wholesale in 13 cities across four countries and is widening its overseas presence through initiatives such as a Shanghai pop-up with the global cosmetics brand MAC.

What pushed growth higher was the collaboration with Blackpink’s Deadline world tour. In January 2026, 2000Archives produced custom stage costumes for the Tokyo Dome and Hong Kong Kai Tak Stadium shows, putting both retail products and custom versions based on them on stage together. After the concerts, images and video of each member’s outfit spread across social media and orders for the related products rose quickly.

The most closely watched product of the tour was SNYDER WIDE DENIM. After Lisa wore it during the Tokyo Dome encore, the entire stock sold out on the day of the show, and although the brand placed a reorder, supply remains limited because it cannot keep up with demand. Despite being premium denim priced in the 230,000 won range, it ranked first in Musinsa’s denim category for 2026.

Demand also rose in tandem for several other products, including XENA CORSET TOP and DIRTYPLAY PLEATED TANK, spreading sales beyond denim into tops, outerwear and accessories. In some cases artists bought products directly through the brand’s own online store.

Building on that momentum, the brand officially launched its 2026 S/S collection, NU FEMININE, on February 9. The collection, which includes retail versions of pieces worn at the Tokyo Dome such as ASH HALTER TOP and NOXY LAYERED SKIRT, drew interest before release, and some products sold out quickly on launch day.